Français

Conceptual Artist

Laetitia Demay

Pioneer of Amazigh wearable art, I create limited edition t-shirts that fuse millennia-old Berber traditions with contemporary art.

My Manifesto

"Art should not be confined to museum walls. It must live, move, breathe with us."

"Every t-shirt I create is a living canvas — a work of art you wear, that accompanies you and tells an ancestral story."

"I draw from Tifinagh symbols, this Amazigh script that spans centuries, to create unique pieces that honor the past while embracing the present."

My Vision of Wearable Art

Wearable art is, for me, the ultimate form of art democratization. Unlike a canvas hanging on a wall, an artistic t-shirt accompanies you everywhere — at the café, on the street, at the office, while traveling.

Each design is conceived as a full conceptual artwork, not just a decorative pattern. I explore human emotions — lucidity, anger, strength, temperance — and translate them into vibrant visual compositions.

The all over print sublimation technique allows me to use the entire t-shirt as my canvas, without the limitations of traditional printing. Every square inch becomes space for artistic expression.

Connection to Amazigh Culture

My Franco-Moroccan roots are at the heart of my work. The Amazigh (Berber) culture is one of the oldest in North Africa, with artistic traditions dating back millennia.

The Tifinagh symbols I incorporate into my creations are not mere aesthetic patterns — they are vehicles of meaning, carriers of protection, strength and harmony according to ancestral beliefs.

By wearing my creations, you become an ambassador of a rich and often overlooked culture, while supporting its preservation and transmission to future generations.

My Values

Areas of Expertise

Conceptual Art
Wearable Art
Textile Design
Amazigh Culture
Tifinagh Symbols
All Over Sublimation
Ethical Fashion
Contemporary Art

My Journey

[SECTION TO BE COMPLETED with artist biographical information: artistic training, exhibitions, awards, collaborations, etc.]

For more information about my journey or press inquiries, contact me via WhatsApp or follow me on Instagram.

Discover My Collection

Explore my Amazigh wearable art creations — limited edition wearable artworks that tell the story of Berber traditions.

View Collection